White sand, azure water, perfect surf breaks and beaming sunshine, Byron Bay has long been a coastal paradise frequented by surfers and suffragettes looking to mix with hippies and poets. But lately, with Australia’s elite snapping up exclusive property and celebrities jetting in for photo opportunities, the town’s bohemian bent is tilting more towards a hipster haven. With art galleries, fashion stores, organic cafes, wine bars and boutique hotels turning it into a more chic than shabby destination, there’s never been a better time for the fashionable to visit Byron Bay.

Stay

The Atlantic Byron Bay offers a selection of modern rooms featuring nautical-inspired interiors. The boutique property is a lush oasis reminiscent of Caribbean-style plantation homes and coastal Hamptons homeliness. The uniquely-styled accommodation oozes understated cool thanks to the owners Kim Amos and Steve Eakin, who renovated three original cottages on the land, taking inspiration from their travels through California, Arizona, Mexico and beyond. The result is a hideaway for both wandering wayfarers and seasoned travellers.

See

Take a short sojourn out of town to The Farm where you’ll find a florist, yoga studio, bakery, classes in beekeeping and garden design and the famed Three Blue Ducks restaurant. The ‘Ducks’ serves a paddock-to-plate fare and is an extension of establishment by the same name in Sydney’s beachside suburb, Bronte. The farm community is perfect for families, foodies and curious day-trippers. If you have youngsters with you, there’s a great all-wood playground area and farm animals to keep them amused while you sip your latte at leisure.

Shop

Island Luxe is one-stop shop for unique designer labels with an emphasis on leather and lace, creative jewellery including statement rings straight out of Easy Rider and uber-cool scents and candles. For the best collection of cowgirl boots and festival-ready cross-body bags and bell bottoms head to Miss Brown VintageSpell & The Gypsy Collective have garnered a cult following via Instagram that extends around the world, including Miley Cyrus and a host of Coachella-committed models. Their raglan tees, flowy skirts and floral wrap dresses are a must for any up-market boho babe.

ByronShoppingHealth Bird and on Instagram @health_bird.