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As the initial red carpet looks start rolling in, it’s official, the 2016 MTV Video Music Awards have well and truly started. In an event that gave birth to Lady Gagas’s meat dress in 2010 and Rose McGowan’s own take on the naked dress in 1998, it promises all the fanfare and pop of the Grammy’s with added crop tops, glitter, and well… food-based attire.

However, just an hour in, we’re already seeing rouge eye shadow punctuating the lids of fashion heavyweights on the red carpet, with Stella Maxwell, Hailey Baldin, and Joan Smalls all adamantly jumping on the bandwagon. While not the easiest shade to pull off – too much pink and you might lend your look closer to an eye infection, it is more versatile than you think. Either make a statement and wear it winged a la Maxwell, blend it in with a neutral shade (like Smalls), or take your cues from Baldwin and amp up your lower lash line with just a smudge. product
M.A.C. Cosmetics, Eyeshadow in Cranberry, $33. SHOP NOW
CHANEL, EXCLUSIVE CREATION LES 4 OMBRES CANDEAUR ET EXPERIENCE, $98. SHOP NOW
Nars, Dual-Intensity Eyeshadow in Subra, $43. SHOP NOW