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There are those cool cats who possess that elusive je ne sais quoi. You know the ones; raw denim, slippery silks, gilded pendants, lived-in hair and that intangible ‘cool girl’ scent.
Just like a pair of cropped jeans and Gucci slides can take you from zero to sartorial hero in the style stakes, a fragrance can shift the mood from dated to cult-cool in just one whiff.
Hit refresh on your fragrance wardrobe with these six olfactive offerings that deviate from the mainstream and ooze coolness. This is a definite case of we’ll have what she’s having. Scroll, then spritz away!
BYREDO, GYPSY WATER EDP
As one of the most Instagrammed fragrances, the inimitable scent is an ‘it’ girl staple. Let your nomadic spirit run wild with an earthy cocktail of sandalwood, bergamot, lemon, juniper berries, pepper and pine needle. Remember, she’s not camera-shy either; its curved flacon is begging to be snapped and styled (hint; white orchids and coffee table books make for Insta-worthy moments). One spritz and you’ll be on your way to cool girl status in no time.
BYREDO GYPSY WATER EDP, $230. SHOP NOW
HELMUT LANG, EAU DE PARFUM
The King of 90s minimalism, it’s no wonder Lang’s fragrant take is just as sleek and reflective of his design sensibility. Elevate your fragrance game with this super sexy, powdery scent. Floral notes of lavender, rosemary and orange tree pack a funky fresh punch, whilst grounding sandalwood, cedarwood and amber round out this sensual scent. A spray of this over a spaghetti-strap slip dress is all kinds of yes.
HELMUT LANG EAU DE PARFUM, $289. SHOP NOW
JULIETTE HAS A GUN, NOT A PERFUME
Composed from a single note, Cetalox, which typically serves as base note, perfumer Romano Ricci made it his star, dedicating this non-perfume entirely to this. The result? A completely unique smell on everyone, that remains so fresh, so clean. Um, cool on so many levels.
JULIETTE HAS A GUN NOT A PERFUME, $209. SHOP NOW
LE LABO, THÉ NOIR 29 LIQUID BALM
What happens when you cross a rollerball and one of the coolest fragrance houses around? The niftiest, hippest little perfume, ever, that’s what. Le Labo’s famed Le Noir 29 is rehashed by way of liquid balm, so you still get the same intoxicating, heady scent of bergamot, bay leaf, fig and cedar wood with one little roll. This also means he’s travel-friendly (yay to no mid-flight spillage over brand new denim!), alcohol-free (made from parfum-spiked safflower oil) and still proffers the same bespoke label service. Glide over pulse points and up your fragrance cred.
LE LABO THÉ NOIR 29 LIQUID BALM, $132. SHOP NOW
LOLA JAMES HARPER, DO WHAT YOU LOVE WITH PEOPLE YOU LOVE
When you’re a cool kid, it’s all about underground undertones and steering clear of the mainstream (obvs). So when it comes to cool fragrance, the same rule applies. Meet Lola James Harper then, the cult fragrance house stocked in the likes of Colette and Le Bon Marché (ooh la la), whose über cool scents are inspired by optimistic memories. Try Do What You Love With People You Love, a whimsical symphony of iris, carrot, rose, vanilla and patchouli, for those who like something a little different.
LOLA JAMES HARPER DO WHAT YOU LOVE WITH PEOPLE YOU LOVE, $140. SHOP NOW
RODIN OLIO LUSSO, BIS
Trust cult-stylist-come-beauty-entrepreneur and one of the coolest dames around, Linda Rodin, to create the ultimate fragrance. Rodin’s Bis is floral freshness with a smudge of eclecticism; a bouquet of violet, jasmine and rose de mai offset by citrus flourishes of bergamot and lemon. This is one you want to show off, both on you and your vanity.
RODIN OLIO LUSSO BIS, $430. SHOP NOW
