These days she’s rather be known as an actor these days, but Abbey Lee Kershaw has proven she’s still one of our top modelling exports in a stunning new campaign for the Rolls Royce of lingerie, Agent Provocateur.

The Neon Demon star follows Kate Moss, Kylie Minogue and Maggie Gyllenhaal as the brand’s new muse and face of the Autumn/Winter 2016 collection, shot in black and white by supernova photographer Mario Sorrenti.

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“It was an intensely sexy shoot,” Agent Provocateur’s creative director, Sarah Shotton has said. “I’ve never seen anyone work in the way that [Mario] did. He loves the brand and that really came through; he wanted to strip everything back – nothing but Abbey, the underwear and that electric magnetism between them.

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Kershaw was hand-picked as the ideal “modern woman” for this collection, which kicks off a new direction for the 20-year-old brand as a range that’s designed to be worn under clothes (past ranges were, shall we say, rather less practical and more ideal for wearing alone).

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“What really struck me about Abbey is that despite her beauty and accomplishments, she is not intimidating,” said Shotton. “She’s cool, and fun, and inherently sexy but still the kind of woman you want to go for a drink with. A woman’s woman.”

 

See the full Agent Provocateur aw16 campaign

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thoughts?