Do you remember your first love? What it was like holding hands with your first major crush for the first time?

That was the question put to penultimate Aussie cool girl, Abbey Lee Kershaw, between campaign shots with photographer Pierre Toussaint for sass & bide’s Autumn/Winter  2016 collection, which drops in store today (July 4).

Fittingly, it was a shoot day completely focused on fresh beginnings and romantic notions: the Amante Amore collection for the much-loved fashion brand was the first with popular designer Therese Rawsthorne at the helm as creative director.

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Kershaw in the campaign for sass & bide’s Amante Amore collection, which drops in store today (July 4)
Credit: Pierre Toussaint

“The first time I held hands with a boy I remember it being like my whole body went limp,” the Mad Max actor, who stars in new film The Neon Demon alongside Elle Fanning and Keanu Reeves, recalled of her first teenage love. “You’re full of all this nervous energy and your toes tingle and your tummy tingles…”

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Kershaw in the campaign for sass & bide’s Amante Amore collection, which drops in store today (July 4)
Credit: Pierre Toussaint

Rawsthorne, who has been quick to stamp her unique point of view on the edgy brand with draped dresses, drop-crotch pants, fully sequinned pieces and tulle ironically teamed with biker-style jackets, was quick to cast Kershaw in her debut campaign.

VIDEO EXCLUSIVE: Abbey Lee Kershaw in this behind-the-scenes Love Notes clip

 

“Abbey Lee epitomises the spirit of the sass & bide girl – an independent spirit, cool and free,” Rawsthorne told GRAZIA. “She walks to the beat of her own drum and it’s so exciting to have her showcasing the collection at a time her own creative journey is reaching new heights.”

Watch Kershaw in the official trailer for The Neon Demon (in cinemas now):

thoughts?