Fashion brands tend to pour a heap of time, effort and cash into their new season range look books (just click on our packed Lookbooks section to see for yourself) but this season AG Jeans had a quirky approach for its Indigo Collection that’s way beyond cool.

The label rounded up a bunch of popular Aussie personalities who were already heading to Fashion Week, offered them first pick of all the fresh pieces, then shot the results in situ on the street outside Carriageworks.

The result? This batch of candid pics by newlywed photographer Nicholas Finn, who’s still basking in the Honeymoon vibe after recently tying the knot with Johdi Meares, making up some of one fun look book with a twist.

Carissa Walford carissawalford 2
Carissa Walford

Gabrielle Sullivan sullivang  1
Gabrielle Sullivan

Nicholas Tsindos  AG Jeans low res 20
Dennis Theo

Nicole Lucas nicolelucasstylist 2
Nicole Lucas

Josh Heuston jheuston
Josh Heuston

Lisa Hamilton seewantshop
Lisa Hamilton

Marianne Malafosse mariannemalafosse
Marianne Malafosse

Leah Simmons bodybyleahsimmons
Leah Simmons

Nicholas Finn nicholasfinn 1
Photographer Nicholas Finn

Cover and main images: Nicholas Finn

thoughts?