Victoria’s Secret 2018
Ask any jewellery expert what trend is the most fashion-forward right now and they’ll tell you botanicals. Ask any street style enthusiast who the queen of American blogging has been for years and they’ll agree on this lady: Aimee Song.
For fashion jewellery brand APM Monaco, the enlistment of Song as the face of its new Les Fleur Angeliques collection (translation: The Angelic Flower) is the dream combination of key trend and global icon.
American-born Korean beauty Song, who founded fashion platform Song of Style and boasts almost 5million followers on Instagram, has a famous knack for mixing everyday chic pieces to tick high fashion trends. Her ability to mix fine jewellery with street-smart fashion is what endears her to fans.
Similarly, APM Monaco’s reputation for blending jewellery craftsmanship with aspirational fashion is the reason it has flourished since founder Ariane Prette began over three decades ago.
Creatively headed today by Ariane’s daughter-in-law, Kika Prette, APM Monaco features pieces that range from the edgy, fun end of the spectrum – like dangling Dream Catcher earrings, asymmetrical scarab beetle earrings and flamingo pendants – to elegant classics like stackable rings and to shooting star pendants and glittering chockers worthy of the Cannes red carpet.
GALLERY: A selection FROM THE LES FLEUR ANGELIQUES Collection
As a parallel to the botanical trend showcased in its latest collection, there are plenty of other odes to nature too in the wider brand offering: sweet jeweled pendants shaped as bats, sharks, flamingos, dragonflies, butterflies, monkeys, bumble bees and more – perfect for any jewellery buff looking for her spirit animal.
Thirty-seven-year-old Song might be the face of the brand, but she’s not the first A-list influencer to star in a campaign for APM Monaco. Fans of popular Instagram platform A Bikini A Day will recognize Australian model and designer Tash Oakley in the previous Collection Juillet campaign clip shown below.
Produced in association with APM Monaco