Ariana Grande has added a clever fashion twist to her new album drop
The singer and street fashion superstar Nicola Formichetti have co-created a capsule range of merchandise that comes with a free album for just 24 hours
He’s the successful fashion designer, style icon, former Diesel artistic director, magazine fashion director and formative stylist to Lady Gaga. Now Nicola Formichetti can add Ariana Grande collaborator to his long list of career achievements.
The 41-year-old Japanese-Italian creative, who recently announced he’ll be returning to London Fashion Week in September to show his hype streetwear label Nicopanda’s Spring/Summer 2019 collection, has collaborated with the MTV Award-winning singer on a limited edition capsule.
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Since launching in 2015, Nicopanda has become renowned for its edgy, youthful approach to both ready to wear and accessories. Known for his unparalleled creativity and jaw-dropping collaborations – he’s collaborated with Amazon, Macy’s, Urban Outfitters and MAC in just three years – Formichetti strives in promoting an inclusive, diverse, non-binary perspective on fashion.
With its hyper- creative philosophy and unique collaborations, his street label has gained the attention of both A-list celebrities and renowned influencers, including Grande.
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
Nicopanda London Womenswear Fall Winter 2018-2019 London February 2018
As part of the launch of her new album Sweetener, the pair have collaborated on a Nicopanda x Sweetener merchandise range, available for just 24 hours via Grande’s website on August 24.
Available in baby pink or pastel blue, both hoodies (which cost around $100 Australian) feature screen printed font with either the word “Sweetener” or “Grande” printed on the front. The merch also comes with a digital download of the album and pre-sale access to Grande’s 2019 headlining tour.
And in true millennial style, the singer released the news to her 125 million Instagram followers by posting a video preview of the two limited edition hoodies.
In other exciting news, Nicopanda has announced the drop of its Autumn/Winter 2018 collection on nicopanda.com in the coming weeks. The long awaited AW18 range will include exclusive styles alongside key looks from the February runway show.
The Nicopanda X Sweetener merch is available to pre order for only 24 hours through Grande’s site.
