Last month, we saw Solange Knowles front Calvin Klein’s new Our Family #MYCALVINS global campaign, showcasing the brand’s new jeans and underwear offerings.
According to the teaser, a new A-list celebrity with their “chosen fam” of closest work friends would be revealed each month through the season.
Today, the American brand’s come up with promised goods, releasing Part 2 starring A$AP Rocky and his Hip Hop Collective, A$AP Mob, which includes A$AP Ferg, A$AP Nast, A$AP Twelvvy, A$AP Ant, A$AP Lou, A$AP J Scott. (Yep, that’s a whole lotta dollar signs, just in case anyone was in doubt they’re tight.)
Like Part One, the three campaign images were shot by minimalist photographer Willy Vanderperre, who shot Abbey Lee Kershaw in the most recent Calvin Klein Underwear campaign and the brand’s much-lauded American Classics campaign.
Unlike Solange though, A$AP Rocky doesn’t appear partially naked in his tight whites. Rather, he’s fully-clothed in double denim (sans tee) and gleaming white Rapper’s Delight trainers.
So, who will be next? Given the campaign’s musical string so far, we’re hoping for a Taylor Plus Girl Squad denim-meets-logo-underwear moment. Watch this space.
Gallery: All THREE A$AP Mob x #MyCalvins Campaign SHOTS