Victoria’s Secret 2018
If you’re one of the many who loved the Sister, Daughter, Woman tees launched last month to raise money for UN Women, but missed out when they sold out online in less than 24 hours, then we have golden news.
The Byron Bay-based label behind them – Auguste, founded by designer Ebony Eagles – will take stock of a second run of the tees in the coming days and make them available on its website on Monday, August 27. Model and mother-of-two Gemma Ward, who fronts Auguste’s latest campaign, is one of the initiative’s many influential supporters.
The limited edition white organic cotton and hemp tees, which were snapped up by brand devotees and influencers like Elle Ferguson and Teigan Nash, come with either the words woman, mother, sister or future woman (designer for girls via a brand extension called Little Auguste) stamped on the front in pink.
One hundred percent of the shirts’ $59 price tag will go directly to UN Women, a United Nations entity responsible for promoting women’s empowerment and gender equality, established to accelerate progress to meet the needs of women and girls worldwide.
I’m proud to be a woman but even prouder to be the sister of the strongest woman I know @lucie.ferguson (@babyanything). @augustethelabel is giving 100% of the retail price of these amazing tshirts to @unwomenaust , the welfare and empowerment of women is a responsibility we all share and the time is now to take a more active role in the conversation. #IAmWomanHearMeRoar #UNWomenAust #AugusteForWOMEN
“As a mother of two daughters, I’m incredibly proud for Auguste to play a part in creating a positive future for women around the world and to bring awareness to UN Women’s tireless work,” says Eagles. “We’ve created a range of tees to unite women and girls, to wear with pride and call others to action.”
A committed philanthropist, the designer has long committed her brand to wider environmental and social causes. Auguste is part of a global initiative called 1% for the Planet that sees that portion of its profits donated to causes such like the Orangutan Land Trust.
Being a #WOMAN should not define our place in life, but unfortunately in too many countries around the world, it still does. I am passionate about gender equality and the welfare & empowerment of women ✊🏼This is why I am getting behind @augustethelabel’s campaign #AugusteForWomen #UNWomenAust 🌸 Buy your own #woman tee & 100% of the retail price will be donated to UN Women (the United Nations entity responsible for women & girls worldwide) 🌏 lets #closethegap 💕 @cosmetiquemakeup
Last year, Auguste’s wildly successful Protect Our Reef T-shirt initiative fronted by Zippora Seven raised over $50,000 for the Australian Marine Conservation Society and reached over 10 million people on social media.
Shop the Auguste x UN Women tee collection HERE from Monday, August 27.