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As natural born water babies, it’s safe to say Australian women are some of the most discerning when it comes to style in the surf. These, the tiniest garments in our wardrobes, make the biggest impact – sartorially speaking – but finding a piece that speaks to our on-dry-land style can often leave us feeling a little at sea.
For those of us looking to channel our cocktail bar closets on the beach, these are seven of the newest Australian swim labels to know.
WHAT FELLA
WHO Designers Cristine Tang and Rosie Iffla
KNOWN FOR Sexy, luxe pieces – basically a cocktail dress in swim form
WORN BY Supers Emily Ratajkowski and Lara Stone
what Matteau
Who New York-based Australian stylist Ilona Hamer and her Sydney-based sister Petta Heinsen
Known for Sleek, minimal styles with a chic, urban sophistication
Worn by Australian supermodels and cool, industry insiders in the know
What Ephemera
Who Ex-Saint Laurent designer, Australian Nicole Banning
Known for Swimming costumes with couture sensibilities, cut-outs and clever details
Worn by Cool indie It-girls like Hannah Bronfman, Haley Boyd and Candice Lake
What Palm Swim
Who Perth-born Kat Furey and her English beau Ben Arnold
Known for Elegant, European-influenced, luxe styles and sun-soaked campaigns in far-flung places
Worn by Models off-duty like Cara Delevingne
What Farron
Who North Stradbroke Island-born and raised designer Ashton Smith
Known for Bikini basics that don’t skimp on the sex-factor
Worn by Surf babes Mahina Garcia and Malia Murphey
What Ward Whillas
Who Rosie Ward and Alicia Whillas
Known for High performance, high tech, stitch-free, reversible swimwear
Worn by Chic Frenchies like Garance Dore
What Camp Cove Swim
Who Sydney-based designer Katherine Hampton
Known for Retro, artist-designed prints and cheeky, booty-enhancing cuts
Worn by Low-key cool girls about town