Why bondage just became more acceptable to talk openly about

Bondage and colour additives are moving into the home

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Credit: Dannii Minogue for L'Oréal Professionnel

It was July 2015 when the world first went a little crazy for Olaplex. Kim Kardashian had just gone from bright blonde back to dark brunette - and had praised the treatment for rebuilding her dry and dishevelled hair after the damage caused by bleaching. 

Still a favourite treatment for Hollywood’s elite, think everyone from Emma Watson to Emma Stone, Olaplex has continued to remain the go-to for restoring the bonds of the hair (read, healthy hair) no matter what the colour. But the past few months has seen a few new candidates enter on to the scene when it comes to bondage repairers: namely L’Oréal Professional’s Smartbond and Schwarzkopf’s Extra Care Fibre Therapy care range. 

Launching in late January, L’Oréal Professional’s Smartbond formula helps protect and strengthen the bonds in the hair during all in-salon colour and technical services - basically meaning you can go hell-for-leather with the colouring and your hair won’t get ravaged. Similarly to Olaplex’s No 3 take-home treatment, Smartbond also comes with an at-home conditioner that helps extend the salon results. 

And talking about at-home, Schwarzkopf is a little bit excited to introduce its brand new Colour Specialist and Extra Care Fibre Therapy ranges - taking the bondage treatment well and truly into the home. Utilising key formula OMEGAPLEX throughout the products - this clever technology works to preserve the hair’s bonds during the at-home hair colouring process, as well as helping restore its structure and quality post-service with a shampoo, conditioner and repair-in-oil spray.

So who’s up for a little bondage session?

olaplexhairperfectorno3takehometreatment100ml

Olaplex Hair Perfector No.3 Take Home Treatment 100ml, $46.95. SHOP NOW

 

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L’Oréal Professionnel At Home SMARTBOND Conditioner, $POA. SHOP NOW

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Schwarzkopf Extra Care Fibre Therapy Bond Restore with Omegaplex Repair-in-Oil Spray, $9.99. SHOP NOW