The long dormant British Arts & Crafts Movement receives a revival of sorts in the new campaign from British luxury house, Burberry, who this evening unveiled the fruits of a collaboration between Mario Testino and London-based interior designer and artist Luke Edward Hall.

A graduate of Central Saint Martins’ prestigious menswear fashion design degree, the equal parts precocious and prolific Hall launched an eponymous range of homewares and textiles featuring his painterly and romantic designs in 2014. Here, his deft touch and irreverent illustrations are juxtaposed with Testino’s ever-polished portraiture of returning British models Edie Campbell and Callum Turner, as well as the label’s signature Patchwork bag from its February 2016 collection.

The landmark campaign also marks the first to feature Burberry’s newly streamlined eponymous label, the company having late last year dissolved its diffusion lines – ‘Brit’, ‘London’ and ‘Prorsum’ – in an effort to simplify the brand’s product offering and thus boost consumer appeal.

It’s the second potentially game-changing industry move we’ve seen from Burberry in recent months. Earlier this year, Burberry’s chief executive and chief creative officer Christopher Bailey announced that his brand would also be doing away not only with separate men’s and women’s offerings, but the ideas of seasons all together.

Beginning with London Fashion Week in September and going forward twice yearly, new Burberry collections will be ‘seasonless’ and will instead take the name of the month in which they’re shown, ‘September’ or ‘February’. For the first time, full collections will also be available to buy in store and online, eliminating the gap between runway and retail that for so long has characterised the global fashion industry. Select pieces from the campaign below are also available to purchase online now.

Below then is your first look not only at the all new Burberry, but what may prove to be a new paradigm for luxury fashion’s future.

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Edie Campbell seen alongside Luke Edward Hall’s illustration of Burberry’s Patchwork bag, a key piece from February 2016’s womenswear collectionCredit: © Copyright Burberry/Testino/Luke Edward Hall, courtesy of Burberry
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Callum Turner, who starred in his first Burberry campaign in 2011, has since appeared in War & Peace and won a BAFTA Breakthrough Brits Award in partnership with BurberryCredit: © Copyright Burberry/Testino/Luke Edward Hall, courtesy of Burberry
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Edie Campbell, who starred in her first Burberry campaign in 2006 alongside Kate Moss, Stella Tennant, Agyness Deyn and Lily Donaldson, continues to work as the brand’s quintessentially British faceCredit: © Copyright Burberry/Testino/Luke Edward Hall, courtesy of Burberry
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Appearing in his second campaign alongside Campbell, Turner will appear opposite Michael Fassbender later this year in Assasin’s Creed, a feature film based on the popular video game franchiseCredit: © Copyright Burberry/Testino/Luke Edward Hall, courtesy of Burberry

Tile image: © Copyright Burberry/Testino/Luke Edward Hall, courtesy of Burberry
Cover image: © Copyright Burberry/Luke Edward Hall

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