Media personality, TV presenter and perennial blonde, Carissa Walford, has gone red. The self-professed colour chameleon, who typically favours flaxen locks, this week went bright red, all thanks to SCHWARZKOPF’s Brilliance range.

The new Australian ambassador for the brand, Walford opted for Brilliance 43 Red Passion to transform her hair to a vibrant ruby red with the at-home hair dye range. Carissa, known for her fearless attitude and trailblazing role in the industry, is the perfect fit to animate the SCHWARZKOPF colour portfolio and bring a fresh perspective to the visionary brand, who this year celebrates a staggering milestone birthday, 120 years.

Approaching Carissa to create their campaign content, SCHWARZKOPF sought a disruptive perspective that would rise above typical beauty partnerships and create lasting resonance. Inspired by her own personal experience with hair transformations, Carissa produced, directed and starred in a progressive, cinematic brand film entitled WHEN that celebrates expressive beauty, transformation and growth. “The film WHEN is about hair transformation and the significant role hair plays in all of our lives. We really want people to go on their own hair care journey and even relate to one of the moments in the story,” muses Walford.

Proving redheads have more fun, watch Walford in the film below.