Think it’s totally taboo to rock an atomic orange lipstick while baking in Bronte? Think again. Chanel – the purveyors of all things chic – have sent 80 models down their very beachy runway with bright slicks of pop lipstick. Meaning? Update your beach balm for a richly-pigmented tint (or even lipstick, for the brave), promptly.

The bold beauty message championed by Lucia Pica – Chanel’s Global Creative Makeup and Colour Designer – is one to take heed of as we head into the summer months, because quite frankly, if Chanel does it, it most definitely makes it OK.

Models Kaia Gerber, Grace Elizabeth and Luna Bijl strutted down the sandy Chanel runway with perfectly prismatic pouts, which had been meticulously painted on by Pica. Skin was left clean and raw – just a subtle sheen across cheeks – and lips were stamped with bold yet matte hues of cherry and poppy red. It was that classic red lip thing that Chanel likes, rendered with a neoprene-like quality, making it aquatic and suitably beach-appropriate.

As Chanel proposes the perfect excuse to sub your banal balm for punchy pink, neon coral or juicy tangerine, pack your straw bag (a trend also compounded by the French house) and fill it with power-pigments and SPF. And when disparaging onlookers ask why you’re wearing Rouge Allure in Excentrique whilst battling sand-lashing Bondi winds, simply respond: “Chanel did it.”

La fin.