We all own a pair of Calvin Klein underwear. Be it the Modern Cotton Bralette or the Classic Bikini Briefs, they’re the failsafe, foolproof option every time; both comfortable and classy. And now you can customise all your favourites with with cute-as-pie patches and statement-making phrases. Introducing #MYCALVINS Customs, which allows customers the ability to customise their pieces with over 30 emoji’s and bold statements.

An extension of the iconic Calvin Klein Underwear styles with your own personalised twist, there’s everything from a cheeky peach to a pair of juicy cherries, or dumbbells and a rainbow heart to choose from, so you can quite literally wear your heart on your sleeve (or butt). There’s also a series of empowering self-affirmations like, “FEARLESS”, “ACTION SPEAKS” and “STAY IN BED” (very important). Bold, bespoke slogans to wear to bed and beyond.

Fronting the #MYCALVINS Custom’s campaign is model Bella Hadid and singer Shawn Mendes, who have chosen diamonds and the classic CK initials, respectively. Your favourite Calvins, but a whole lot more fun; time to get personal.

#MYCALVINS Customs starts from $39.95 for women and $59.95 for men and is available online at CALVINKLEIN.COM.AU.

How do you do iconic? Customise best-selling CALVIN KLEIN UNDERWEAR styles with bold patches and statement-making phrases. Supremely soft stretch fabrications, ready to make your own.

Choose from women’s modern cotton signature bralettes, logo bikinis and high-waist hipsters in regular and plus sizing. Select from men’s cotton stretch trunks and long leg boxer briefs offered in regular and big + tall. Complement your choice with crew-neck sweatshirts, logo tank tops, jogger sweatpants, sleep shorts, soft tees and more from our loungewear collection.

Join the #MYCALVINS movement and speak your truth.

#MYCALVINS Customs is an extension of the iconic CALVIN KLEIN UNDERWEAR styles with your own personalised twist.
The new offering gives consumers the ability to customise their pieces with over 30 emoji’s and bold statements to choose from.
#MYCALVINS Customs starts from $39.95 for women and $59.95 for men and is available online at CALVINKLEIN.COM.AU.

 

thoughts?