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As American Somali supermodel Halima Aden strutted out in a sheeny hot pink suit to the synth beats of Supermode’s ‘Tell Me Why’, we knew we were in for a good time. At Brisbane’s boutique hotel, The Calile, Australian e-tail juggernaut, The Iconic, staged its fourth annual Summer Show, this time erecting a runway inside its Insta-favourite swimming pool. Indigenous model Charlee Fraser soon followed in a powder blue high-waisted bikini and open organza shirt dress, then Bree McCann in a skimpy peach one-piece. They led a diverse cast of girls, boys, women and men of all ages, sizes, shapes and ethnicities. There were petite girls with bleached buzz cuts, curvy girls with ruby red hair, older gents with mighty grey beards and tall girls with wiry afros. Quite simply, there was everyone.
It was exactly this – the everyone – who The Iconic wanted to celebrate, their 2019 runway a dedication to all of us – big, small, tall, short, fair, dark, old, young. It also marked the beginning of their new campaign, We Are Human Summer ‘19, reflecting the evolution of its traditional swimwear line-up, showcasing both swim and ready-to-wear highlighting that the Aussie summer isn’t just for everybody, it’s for everyone.
Proudly leading the way in body positivity (along with diverse runways its website also uses a range of body shapes), last night’s show was yet another example of its inclusive ethos with summer trends brought to life by 30 models ranging from sizes 6 to 16. Saturated colour, Californian cool and 90s nuances played out in a show both powerful and uplifting, as models danced, waved, even smiled (a major feat in the fashion world!) to an equally riotous crowd of celebrities, media and influencers who cheered and applauded throughout the show (also unconventional for the catwalk).
As the sun dropped over The Calile’s spectacular concrete curves, attendees laughed, danced and drank into the night. If this is summer according to The Iconic, then what a brilliant summer it’s set to be.
