Aurora borealis rising across a lava desert. A bolt of lightning lacerating a turbulent sea. A cloud of fireflies taking flight in a tropical forest. A shower of shooting stars raining down on sun-worn slopes. Louis Vuitton’s master perfumer, Jacques Cavallier Belletrud, has long been fascinated by distant horizons, by rare and wondrous phenomena that etches in the mind forever. Louis Vuitton’s new scent, Attrape-Rêves, is his bid to capture the impossible in a single spritz, immortalising these fleeting yet fabulous moments, forever.

Celebrating our capacity to experience awe, Louis Vuitton’s new olfactive narrative is jubilant, nomadic but above all else, euphoric.

Led by a single note — African cacao flower — the raw, almost animalistic material was tempered with a bouquet of bright and fresh peony. Toughly fragile, such softness was rendered with strength; Patchoulol – the noble, modernised heart of patchouli – grounding the scent. And yet, its magic was not lost, rather it flourished, as notes of Lychee, Turkish Rose Absolute, Ginger and Bergamot added both breadth and brilliance. “It’s a dialogue between precious ingredients that, in theory, have no reason to cohabit. And yet, on the skin, they converse, interfuse, crepitate and command attention,” Cavallier Belletrud explains.

Discordant yet delicate, it is escapism in its purest form. A fragrance conjured in our wildest dreams, to be enjoyed in the now – by the dreamers, of course.

thoughts?