Victoria’s Secret 2018
Every 19 seconds, somewhere in the world, a woman is diagnosed with breast cancer. It’s a terrifying statistic, and one that affects almost every one of us. We all have a mother, a sister, an auntie, a grandmother, a friend who has been affected by this insidious disease, and whilst significant progress has been made in the fight against breast cancer, work must continue to change this sobering statistic – for good.
Together with Estée Lauder, you can join the fight against breast cancer. This year, The Estée Lauder Companies’ Breast Cancer Campaign is creating urgency around the need to take action now through a simple but universal call: it’s #TimeToEndBreastCancer. This rallying cry will no doubt resonate globally, touching women and families everywhere.
Credit: Estée Lauder
It all started back in 1992, when Evelyn H. Lauder co-created the iconic Pink Ribbon and The Estée Lauder Companies’ Breast Cancer Campaign, setting in motion what would be a long-term movement and symbol to inspire hope and belief, not only in patients but in the millions of people touched by breast cancer every year. A year later, she founded the Breast Cancer Research Foundation® (BCRF), a non-profit organisation, to generate funding solely dedicated to breast cancer research. To date, The Campaign has raised more than $76 million globally and is active in more than 70 countries around the world.
Progress in the fight against breast cancer has been made and The Campaign’s impact is prevalent. Since 1994 the 5-year survival rate for breast cancer has improved from 76% to 90%.2 Treatment and surgery has progressed, too: treatments are now being customised to a person’s type of breast cancer, and surgery is not as invasive. Momentous feats yes, but, there is still work to be done.
William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., continues to champion the work of his late mother, stating, “The Breast Cancer Campaign leverages the best of what we do as a Company to positively impact people and communities around the world. When my mother, Evelyn Lauder, started The Campaign in 1992, she had a clear vision: To end breast cancer. Through the unwavering support of our employees, partners and consumers around the world, we come closer and closer to a cure and to making her dream a reality through sustained investment in education and research.”
For anyone facing a breast cancer diagnosis, time takes on a whole new meaning. Time is precious, infinite and can’t be bought. Virtually everyone, regardless of nationality, age, lifestyle or values, continues to be affected by this disease that knows no boundaries. With this year’s Campaign, The Estée Lauder Companies is firm on its commitment – to fund more research, education and medical services that bring us closer to a cure, and give patients all over the world more time to live better, healthier lives.
you can join The Estée Lauder Companies Breast Cancer Campaign 2018 by purchasing the limited edition Beauty Box for the Garvan Institute of Medical Research – home to one of the most renowned breast cancer research teams in Australia. The Breast Cancer Campaign Beauty Box retails at $149 (worth $215*) with all profits from the sale of each Beauty Box going to support breast cancer research at Garvan.
The Breast Cancer Campaign Beauty Box includes:
AVEDA Smooth InfusionTM Shampoo 50ml + Conditioner 40ml
FULL SIZE BOBBI BROWN Art Stick Liquid Lip 5ml^
CLINIQUE Dramatically Different Moisturizing Lotion+ 30ml
CLINIQUE Take The Day Off Cleansing Balm 15ml
FULL SIZE DKNY Be Delicious Fresh Blossom Eau de Parfum 30ml
FULL SIZE ESTEE LAUDER DayWear Eye Cooling Anti-Oxidant Moisture GelCreme 15ml MAC Prep + Prime Fix+ 30ml
Available now, The Breast Cancer Campaign Beauty Box includes products from some of the world’s leading beauty brands, who have come together in their support of Estée Lauder’s mission to defeat breast cancer through education and medical research.