Lingerie is having a moment this fashion month, with Rhianna’s ethereal Fenty X Savage show causing quite the buzz at New York Fashion Week and now French brand, Etam having stormed the Parisian runway in a very Victoria’s Secret way. In short, there’s been no shortage of sexy bedroom wares over the past few weeks of fashion shows.

If you’ve not yet heard of Etam, here’s the lowdown. The French brand has amassed quite the following for its intimates, swim, nightwear and sports collections since it was founded in 1916. This is a brand that’s learned a thing or two about making women confidence-boosting pieces.

For over four years, the label has shown its newest collections at Paris Fashion Week, featuring high-profile models and chart-topping singers on the runway as well.

This Spring/Summer 2019 show season saw Cardi B, IAMDDB, and Zara Larsson as guest performers, with veteran Victoria’s Secret models Joan Smalls and Constance Jablonski walking the runway. The front row was filled with familiar industry faces; think Aimee Song, Tina Kunakey, Negin Mirsalehi, and Vincent Cassel.

The star-studded audience and musical line-up were privy to a seamless blend of looks that were sexy goddess, playful sailor, timeless holographic, and rogue western, but it was the sheer fabrics, tassels, western-style layering and holographic pieces that made the looks so wearable.

SEE THE ETam 2018 LIVE SHOW IN FULL HERE

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