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The celeb parties have been ticked off. The hype has reached fever pitch. Now, finally, all of our dark designer floral desires can be answered – and at a bargain price, no less.
Much has been written, tweeted, touted etcetera about the epic capsule collaboration between beloved Canadian-born designer Erdem Moralioglu and behemoth Scandi fast fashion brand H&M. Now, you can finally see, try and shop the range of lush women’s and menswear for yourself. (Warning, if the retail drop is anything like the VIP preview night for Australian celebrities to early shop the range, be prepared to queue.)
Kate Bosworth, Kirsten Dunst and Kate Mara, all dressed in the collection at its LA runway launch
Credit: Supplied
GRAZIA Australia’s SS17 Print Edition cover star Brandon Lee, dressed (shoes and all) in Erdem x H&M menswear
Credit: Supplied
Baz Luhrmann with his wife, Oscar-winner Catherine Martin, H&M’s Ann Sofia Johansson and Erdem Moralioglu
Credit: Supplied
These runway images, taken at the global launch of the collection in Los Angeles last week, reveals the collection in all its glory. As does this breath-taking campaign video written, directed and produced by legendary Aussie moviemaker Baz Luhrmann. (If you’ve not watched it yet, do. It will be the most magical thing you see all day.)
So which lush collector’s item satin, velvet, lace or tweed treasures will you queue alongside us to snap up tomorrow?
SEE THE FULL ERDEM x H&M 2017 CAPSULE COLLECTION hERE:
