Makeup as form of communication, colour as a means of expression. This is the message of Dior and Peter Philips, Creative and Image Director of Dior Makeup. It’s an attitude which translates into making inner beauty shine, a free and radiant femininity, with the joy of being able to express itself.

And what better colour to express this than pink? Christian Dior’s favourite colour; rosy, feminine, bold.

“Be Dior. Be Pink.” is Dior’s invitation to make our uniqueness shine, to make our personality shine and to enhance every possible aspect of our femininity. The new Dior Addict Stellar Shine lipstick becomes the signature look to convey this happiness through colour and a bold new attitude.

An innovative formula that combines extreme brilliance, long life and absolute comfort in a range of 24 super bright shades of pink, in three different finishes, it leaves a special effect on the lips.

Choose between glazed, sparkle or mirror and find your unique way to shine; a pure, glittery or metallic finish allows each of us to shine according to our mood.

Cara Delevingne is the perfect face to represent this bold, pink attitude; her strong and unapologetic femininity was tapped for the campaign. Directed by Gordon Von Steiner, all facets of a radiant and spontaneous beauty are highlighted, with not only Delevingne its star, but Dior Addict Stellar Shine.

dior addict stellar shne is on counter 25th MARCH. Watch the new campaign featuring cara delevingne below:

thoughts?