The iconic Surfers Paradise strip, a heady dash of nineties glamour and Bambi Northwood-Blyth; welcome to Aje Spring Summer 2019.

‘VICE’, the Australian designer’s SS19 collection is a nostalgic, irreverent reflection of the tone of the times – a wondrous and wild mélange of freedom, extravagance, curiosity and individuality. For the Aje design duo, who both grew up on Queensland’s coastal fringe, their sartorial story begins with this unique melting pot of surf culture, bright city lights, fast cars, fast boats, sun, glitz and glamour.

Shot by Hannah Scott-Stevenson on location on the Gold Coast with original Aje girl and this season’s muse, Bambi, ‘VICE’ riffs on this playful, liberated mood – a beautiful collision of the kitsch and the fabulous. From sculptural wavelike silhouettes to deft hand-painted prints in fluid silk, the sea also plays muse to the collection, alongside strong ’90s cues, bold checks and nostalgic floral. There’s a little subtlety, and a lot of wow; a collection to both inspire and amaze (and covet).

What is VICE? It’s a mood. It’s a feeling, It’s an attitude.

watch ‘vice’ starring bambi below:

 

Credits:
Director and Videographer: Gemma De Maria
Creative: Aje Creative Team

thoughts?