Have you ever noticed the Kardashian-Jenners have a knack for staying in the headlines? I’m not saying a lot of crazy, news-worthy stuff doesn’t happen to their family, but it seems as soon as one drama ends, there’s another, right on cue.

Case in point: 48 hours before the season 16 finale of Keeping Up With The Kardashians is due to air, there’s speculation that Kylie is pregnant again.

In a video Khloe Kardashian shared from her 35thbirthday party, someone in the background who sounds a lot like Kylie can be heard saying “I’m pregnant”.

The Kardashian-Jenners are too social media savvy to share personal news they don’t want to share by accident. There’s no way. These people are not amateurs.

My guess? It’s a subtle strategy to make sure is everyone is talking about them all weekend, serving as a gentle reminder to watch the finale on Monday.

Right now in America it’s peak summer, that time of year when it feels almost wasteful to be indoors, when you’re having so much fun out playing bad-minton or swimming at the beach or having sunset drinks or whatever, you could easily forget what’s on TV.

As for whether Kylie is pregnant, or if it was Kylie or someone else in the family, that remains to be seen.

It would hardly be surprising: in the last year-and-a-half Kris Jenner has gained three new grandchildren. Kim and Kanye welcomed Psalm via a surrogate in May, Khloe gave birth to True Thompson in April 2018 and Kylie had Stormi in February 2018. Speaking of Kylie, she’s made no secret of wanting to become a mother again. In April, she wrote to Travis Scott on his birthday:

“Let’s f*** around and have another baby.”

In other words, if Kylie is pregnant again, none of us should be the least bit surprised.