If you’ve ever been to Paris, there’s a good chance you will already be familiar with Lancel. An esteemed Maison dedicated to handbags and accessories, Parisian women have been carrying its precious leather wares since 1876, sandwiching its exquisite savoir-faire between baguettes and brioche beginning back in France’s famed Belle Époque era.

During this period, one of cultural prosperity and innovation, visionary couple Angele and Alphonse Lancel founded the Maison with the intention to express the French Fantaisie through deftly crafted leather goods both sensual and surprising. The House was also one of the first brands to ever create the bucket bag, a now-staple in every woman’s bag wardrobe.

Today, the brand stands for everything its patron city stands for. Elegance. Style. Sophistication. Innovation. Liberation. In fact, slinging a Lancel bag from your shoulder or clutching it between your fingertips is essentially a passport to conquering French-Girl fashion, that ineffable style we desire so dearly.

To get our Lancel fix however (and feel that little bit more French), we’ve always needed to travel abroad. But not anymore. The brand has opened its very first retail boutique in Australia, in arguably the country’s most stylish city, Melbourne. Joining the luxurious ranks of Emporium in the CBD, the new Lancel boutique boasts reflects the image of its French compatriots. Drawing on the signature design elements from its historical flagship boutique at 8 Place de l’Opera in Paris, the white plaster of the city  comes together with brass and high gloss black to house the beautifully colourful collections of the brand, which span Women, Men, Travel and Gifts.

In 2018, the Maison joined the PIQUADRO group, benefiting from the expertise of their workshop located in Florence in Italy, the world’s most renowned area for Maroquinerie, or leather goods. Under the guidance of the Piquadro Group, the brand continues its global expansion with the new Boutique at Emporium marking the 105th Lancel boutique worldwide, a momentous feat for a legacy brand steeped in such rich history.

Whether it’s one of their signature, singular flap bags, the Ninon de Lancel in a brilliant French red, or the chic Clic de Lancel, an archival, retro-inspired crossbody bag that does it all – nothing quite says French girl like a Lancel sac. And now you can be that French girl – without even leaving the country.


the details
Visit Lancel at Shop G-006 (Ground Floor) Emporium 
Melbourne, 269 – 273 Lonsdale St, Melbourne VIC 3000 
Contact number: 1300 526 235

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