The wait is over. Gigi Hadid x Maybelline is coming to a store (specifically Priceline) near your.

This Saturday, December 9, the collection launches exclusively at Priceline retail stores at 9am and will be available online at 4am AEST.

In a year hallmarked by celebrity beauty lines (Rihanna and Kim being the major players), Gigi’s collection is timely. The highly anticipated collection – comprising an East Coast vs. West Coast aesthetic and all-rounder Jetsetter Palette – has sent beauty aficionados the world over into a frenzy.

To celebrate the official Australian launch, Priceline Chadstone and Priceline Parramatta will be hosting events that kick off at 9am, including a Gigi Hadid x Maybelline Claw Machine (read: hell, yes) and a whole lot of other fun.

It may be an early weekend start, but for those with beauty in their blood, it’s never too early for makeup. Time to get the Gigi x Maybelline party started, we think.

thoughts?