The dirtiest word in fashion has 10 letters instead of the usual four. In case you were wondering, it’s ‘commercial’ and the enduring sister act behind Ginger & Smart did their best to avoid the curse word with an ambitious show inspired by the earth’s reflection from space. 

Creative styling and an ominous, overwhelming soundtrack couldn’t drown out the ring of Eftpos machines. Lace pants with patent leather tuxedo stripes, layered over lace swimsuits presented an otherworldly vision, but on their own these were must-have now credit-card bait. 

The swimsuits, new to the label, in deep greens, French navy, rust and a marble print were often buried beneath other items and deserved solo moments in the sunlight offering a combination of sexiness and strength. One on occasion a tantalising glimpse of rust halterneck one-piece could be made out beneath a capacious black hat and beneath sheer pants in a cosmic print, taking layering to new levels.

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Ginger & Smart Resort 2017
Credit: Getty Images

Peeling back the layers other treasures were unearthed such as a lace hooded bomber jacket, wrap skirts and fringed jackets in woven black and white leather and a shirt dress in delicious stripes reminiscent of ‘60s sun awnings. Buy, buy, buy.

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Ginger & Smart Resort 2017
Credit: Getty Images

If you have phobias about being touched steer clear of the one-shouldered dresses and jackets that have the appeal of white Christmas trees and deserve to be stroked along with raffia slides worn by the models throughout the show. 

The leaps and bounds towards a cool approach fortunately didn’t take the label away from its roots in accessories with belt-bags in beautiful blushes and boxy weekenders solving short-term and long-term storage solutions.

Like many people in the front row, Ginger & Smart don’t need to worry so much about being cool. They’re talented and create covetable pieces, and their success creatively and (insert dirty ‘c’ word here) should be celebrated.

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Ginger & Smart Resort 2017
Credit: Getty Images 

See all of the looks from the Ginger & Smart Resort 2017 show.

thoughts?