They don’t make ’em like this anymore. Grainy, fractured with light, frayed at the edges; it’s the return of film, but not as we know it. This is film for the instant-gratication era; images for the digital age. Our obsession with reels of the past has seen cinematic apps launch in their droves, as smartphones make images snap, crackle and Polaroid once more. Here, beauty queens turn screen queens: this month’s beauty stars are tempered with light and a love of the good ol’ days. Lipstick cherry all over the lens as she’s falling…meet the new Girls on Film.

What do you get when you cross one of the most impossible yet influential beauty trends with the innate iconoclasm of brand Kat Von D? A little poof of brow magic. The bleached brow — washed, white and light — is legendary, forever immortalised in editorial pages and on runways and synonymous with a certain sartorial swagger. At once mysterious and intangible, brazen and gritty, it’s a look that ranks amongst the boldest of beauty trends, yet its transition to real life tends to stumble. The commitment to bleaching brows any shade of white stumps most, so crafty Kat Von D contrived a product that would satiate the appetite of those toying with bleached — or any colour — brows but who struggle with the commitment realities. Her brand’s 24-Hour Super Brow Long-Wear Pomade is changing the brow game, one powerful little pot at a time.

Each empowering product unleashes the potential to craft any kind of brow imaginable, in any shade, with any desired effect. From red to green and everything in-between, it saturates even the darkest of brow hairs with highly pigmented yet weightless colour that is both budge-proof and waterproof for 24 hours. Seven artistic shades, including Electric Blue, Emerald Green and Bright Cherry Red all take centre stage, along with White Out for mixing and Bleach for the ultimate blanched-out look. Fear the rainbow? Seven natural shades may play second fiddle in the colour stakes but are equally dramatic in their impact and depth of hue. Either way, be the renegade, not the wallflower.

shop the look

Kat Von D beauty Lash Liner Inner Liquid Eyeliner, $28. shop now

Kat Von D beauty Metal Crush Liquid Highlighter, in rosechock, gold skool and helix, each $35. shop now

kat von d beauty brow struck powder in graphite, $30. shop now

Kat Von D beauty Signature Brow Precision Pencil in walnut, $30. shop now

Kat Von D beauty Dagger Tattoo Liner Waterproof Liquid Eyeliner, $28. shop now

Kat Von D beauty 24-Hour Super Brow Long-Wear Pomade in Roxy purple, satellite blue, graphite, aubergine and bleach, each $28. shop now


THIS ARTICLE APPEARED ORIGINALLY IN THE SEPTEMBER EDITION OF GRAZIA MAGAZINE AUSTRALIA.

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