They don’t make ’em like this anymore. Grainy, fractured with light, frayed at the edges; it’s the return of film, but not as we know it. This is film for the instant-gratication era; images for the digital age. Our obsession with reels of the past has seen cinematic apps launch in their droves, as smartphones make images snap, crackle and Polaroid once more. Here, beauty queens turn screen queens: this month’s beauty stars are tempered with light and a love of the good ol’ days. Lipstick cherry all over the lens as she’s falling…meet the new Girls on Film.

According to Proenza Schouler’s new collaboration with Lancôme, it would seem the American designers aren’t quite content with a mere conquer of the fashion world. Taking up a decidedly loftier occupational perch in the beauty space, the limited-edition makeup collaboration has all the hallmarks of the Proenza aesthetic – bold, directional, exuberantly graphic — yet rendered in juicy gloss and clever kajal. A shared artistic vision of art and fashion culminate in the Chroma Collection, which debuts this month, and for the sake of creative provocation, it’s a zinger. Perfectly ebullient and spirited, the range is anchored in colour, right down it’s treatment of Lancôme’s signature rose motif – abstracted with perky orange, fuchsia and cobalt. For designers Jack McCollough and Larazo Hernandez, it was all about “strong, graphic, ultra-pigmented” colour, which transpires both in case and product. Ultra-matte formulas make way for graphic colour-blocking — integral to the Proenza mould.

The Chroma Eye Palette, for example, is a lesson in beauty geometry; 10 vibrant and varied shades in two palettes – Warm and Cold Chroma – to make bold colour blocks with if you feel the heat or prefer it ice cold. Or, for those who like to take full control, the Ombre Hypnôse Kajal Chroma is a 4-in-1 eye tool with targeted precision. Eyeliner, kohl crayon, eyeshadow, brow pencil – this over-achiever comes in black, grey, brown and petrol blue for perfectly sculpted, richly-pigmented eyes. Whilst the Cushion Highlighter Chroma gives you runway-ready skin, every time. A beauty constant on the Proenza Schouler catwalk, their fresh and radiant runway complexion is compacted into an on-the-go seamless sheen. Lips, meanwhile, dance with colour via a gloss and pencil combo — Lip Kajal Duo Chroma — or with Lancôme’s most legendary lipstick, L’Absolu Rouge — reimagined for a fashionable new audience who take their style seriously and their beauty bold. Sign us up.

LANCÔME X PROENZA SCHOULER CHROMA COLLECTION coming soon.


THIS ARTICLE APPEARED ORIGINALLY IN THE SEPTEMBER EDITION OF GRAZIA MAGAZINE AUSTRALIA.

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thoughts?