That sage fashion saying ‘two’s a coincidence, three’s a trend’ is especially on the money for Team GRAZIA during this Mercedes-Benz Fashion Week Australia (aka MBFWA18) later this month.

When the 22nd installation of Australia’s most prestigious runway event kicks off in Sydney on May 13 with the Camilla and Marc show, we’ll be there, front and centre in the FROW, as the exclusive presenting media partner for the third consecutive year.

What does our official media partnership during Resort 2019 collection shows mean for you as a GRAZIA reader? As well as all of the in-depth runway and social coverage you’d expect, we’ll have daily video round-ups, interviews with the who’s who, reviews and street style shot by photographer, model and social media It-girl Mimi Elashiry.

Tune in to GRAZIA’s website, Instagram and Facebook and channels May 14-17 to stay in the know.


Fashion star and photographer Mimi Elashiry, shown here at MBFWA last year, will exclusively shoot street style for GRAZIA at MBFWA18
Credit: Erika Yin

Better still, if you’re in Sydney, come and join GRAZIA for some MBFWA fun. For the first time, we’ll be hosting a LIVE Fashion Week installation in the centre of Pitt Street Mall. Tickets to the actual shows might be money-can’t-buy status (given it’s an exclusive industry event, fashion week is almost impossible for the public to access) but everyone’s welcome to soak up the show atmosphere with us like VIPs in the heart Sydney’s fashion retail district.

At the GRAZIA x MBFWA Pitt Street Mall pop-up you can:

WATCH runway shows live as they happen at MBFWA venue.

ENJOY a free morning coffee from our Vittoria cart barista.

TREAT your hair to some free TLC from Toni & Guy experts.

GRAB a free copy of the GRAZIA’s latest print magazine The Identity Issue.

This year’s opening show – the most coveted slot of the week which is presented by Mercedes-Benz – is Camilla and Marc and will star Victoria’s Secret supermodel Georgia Fowler.


Toni Maticecski’s show, presented by Mercedes-Benz Australia, opened MBFWA 2016
Credit: Getty Images
Opening Tile: Getty Images

thoughts?