It’s commonplace for millennials to harp on about their burgeoning mini empires outside their regular 9-5 jobs. These days, to have a side hustle – or passion project – is to align oneself with an entrepreneurial sector of society who talk about their mornings and evenings being bookended with podcast-writing and website-launching. “I don’t have one job,” says model agent Gee Gee Ferguson. “I love to be able to be consistently doing things all the time.” The daughter of a stylist and a photographer, Ferguson models – and is a model booker – for Sydney-based agency Kult. Known as the “slashie generation” Ferguson is part of a growing group of young professionals who have more than one occupation in a bid to diversify, build skills and work in an industry they enjoy. “I want to have a hand in every aspect of the fashion industry because I want to become a creative director one day,” she says. While Ferguson’s days can be spent in front of the camera, she will also be brainstorming a marketing plan for the women’s division and strategising how to push a new face at market – and lives in an Isabel Marant sneaker or Gucci trainer. “The modelling industry has changed,” she explains. “It’s not all about stick thin anymore. It’s actually about your background and the story behind you.”

AILEEN’s NOTES:“Gee Gee works in the creative field and loves a 90s power suit. I like her in heritage prints and neutral suitings with a modern twist. A huge trend at the moment is belting your jacket. We did it with a matching Polo Ralph Lauren suit to emphasise Gee Gee’s waist and make her feel less corporate.  She likes a cool preppy style; pleated wool trousers with knits tucked in highlight her higher waist line and the bright blue knit compliments her red hair. Scarves are the perfect accessory to update your look – whether worn around your neck, hair or tied onto your handbag.”

PHOTOGRAPHY MICHAEL NAUMOFF
FASHION DIRECTION AILEEN MARR
HAIR ANTHONY NADER / DLM
MAKEUP DESIREE WISE / NETWORK AGENCY
FASHION ASSISTANT PATRICK ZACZKIEWICZ
TALENT GEE GEE FERGUSON, INES ENGLISH, JESSICA RIDOLFI
WORDS JESSICA BAILEY

thoughts?