URBAN DICTIONARY: Prish [pr-ish]

DEFINITION: (adj) 1. Things very stylish and/or good. The fashionable version of cool.
2. Grey by Jason Wu.

When news broke that American fashion designer Jason Wu BFF of Diane Kruger and Martha Hunt, and a favourite with the former (sob) First Lady Michelle Obama and Anna Wintour was launching a lower price point diffusion line inspired by the way his famous girlfriends dress, we saw stars.

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Romee Stridj in a polo top and cotton joggers from Spring 2017 

Credit: Instagram @greyjasonwu

Pantone was so impressed with the brand’s moniker, they created a whole new custom shade of it for Wu’s labels and swingtags, which Australians can now see for themselves given the brand has finally landed on our sandy shores.

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Yan Yan Chan wearing a ‘Grey’ jacket at the brand’s Sydney launch party

Credit: Instagram @greyjasonwu

Wu’s Spring 2017 Grey collection was the first for the new relaxed-chic brand, teased on Instagram almost a year ago with pictures of artfully-painted bunny logos woven into chic knits. As of last week, heralded with an influencer-studded launch lunch party, it’s now on sale here at select premium boutiques.

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Romee Stridj in a sky blue cotton poplin shirt dress from the Spring 2017 collection

Credit: Instagram @greyjasonwu

thoughts?