URBAN DICTIONARY: Prish [pr-ish]

DEFINITION: (adj) 1. Things very stylish and/or good. The fashionable version of cool.
2. Grey by Jason Wu.

When news broke that American fashion designer Jason Wu BFF of Diane Kruger and Martha Hunt, and a favourite with the former (sob) First Lady Michelle Obama and Anna Wintour was launching a lower price point diffusion line inspired by the way his famous girlfriends dress, we saw stars.

Romee Stridj in a polo top and cotton joggers from Spring 2017 

Credit: Instagram @greyjasonwu

Pantone was so impressed with the brand’s moniker, they created a whole new custom shade of it for Wu’s labels and swingtags, which Australians can now see for themselves given the brand has finally landed on our sandy shores.

Yan Yan Chan wearing a ‘Grey’ jacket at the brand’s Sydney launch party

Credit: Instagram @greyjasonwu

Wu’s Spring 2017 Grey collection was the first for the new relaxed-chic brand, teased on Instagram almost a year ago with pictures of artfully-painted bunny logos woven into chic knits. As of last week, heralded with an influencer-studded launch lunch party, it’s now on sale here at select premium boutiques.

Romee Stridj in a sky blue cotton poplin shirt dress from the Spring 2017 collection

Credit: Instagram @greyjasonwu