News feed
Lady Gaga’s beauty line, Haus Laboratories, is officially launching in five days. The highly anticipated announcement has rolled out across both the brand’s Instagram account and Lady Gaga’s personal channel, explaining the product launch – that’s happening exclusively with Amazon across nine countries – is available for preorder from July 15.
The Born This Way singer spoke with Business of Fashion about the line, explaining that Haus Laboratories will be a celebration of diversity and self-love: “No message of self-acceptance, no deal,” she told the publication, before continuing, “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”
True to Lady Gaga style, the range includes colour cosmetics for cheeks, lips, and eyes as well as kits for an affordable prince point. Judging by the incredible promotional video, we can expect to see high impact shades, glitter, and bold colour ways.
While it seems celebrity beauty lines are popping up everywhere, Haus Laboratories still plans to cut through the noise, thanks in part to its diversity, inclusivity, and its selective retail partnership with Amazon. Lady Gaga’s personal makeup artist Sarah Tanno has even come on board as the global artistry director, hinting at the fact that the brand plans to cement itself as a heavy industry player, rather than a short-lived project.
You can sign up for Haus Laboratories updates here.
Tile credit: Getty Images