The day Isabel Marant opened her Autumn Winter 2018 show with Dolly Parton’s hit Jolene, the fashion industry’s compass flipped hard west. Marant’s models, decked out in prairie-style dresses and cowboy boots, were the perfect baseline for the western fashion trend that’s all-pervasive this season and likely to linger.

Of course, Marant wasn’t alone in her ode to the Urban Cowgirl. Raf Simons put a futuristic spin on his western-look Calvin Klein 205W39NYC collection with plaid dresses, panelled shirts, and masculine tailored pants.

There were neckerchiefs at Fendi, western prints and fringing at Chloè, this stunning New Mexico-vibe coat (pictured) at Hêrmes, and cowboy boots in many guises at Dolce & Gabbana, Philosophy di Lorenzo Serafini, and Coach 1941. Saddle-up ladies; where Dolly leads, we follow.

THIS ARTICLE FIRST APPEARED IN THE SEPTEMBER EDITION OF GRAZIA AUSTRALIA.
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Hermes Shirtdress, $35,940, SHOP now
Lack of Colour ‘The Prism’ hat, now $79 (from $99), SHOP NOW
Salvatore Ferragamo leather belt bag, $1390, SHOP in store 

CREDITS
Creative Direction: Dane Stojanovic
Photography: Jeremy Choh
Styling: Cheryl Tan
Makeup: Mikele Simone
Hair: Richi Grisillo
Model: Barbara Valente (Supreme NYC)

thoughts?