Brands have headed back to their archives en masse this season, digging out everything from OG trainer shapes to long-retired logos.
Adidas started the ball rolling several seasons ago with its now ubiquitous Superstar (1969), Stan Smith (1965) and Gazelle (1968) styles. Then across the globe at Gucci, Alessandro Michele stamped the brand’s interlocking GG motif from the archives all over belted trench coats, kooky-luxe stockings, two-piece suits and even a bat-embellished men’s onesie (for the guy who doesn’t give a damn what the neighbours think, clearly).
Nike struck back mid this year by resurrecting its top-selling shoe of the 1970s – the all-American red, white and blue Cortez sported by supermodel Bella Hadid in the advertising campaign – to celebrate (slash capitalise) on the 45th anniversary. Suffice to say, it was a sell-out, so they’ve followed up for this season with the Air Zoom Mariah workout classic from the 1980s.
Louis Vuitton’s creative director Kim Jones openly credits cult figure Dapper Dan – aka the Hip Hop Tailor of Harlem in the 1980s – for influencing the aesthetic of his hysteria-sparking, mostly red retro-look Louis Vuitton x Supreme collaboration.
Then of course, there’s the fabrics from our childhoods that are back with a modern touch-up: corduroy, made mainstream again by Marc Jacobs, Dries Van Noten and Tory Burch. Who’s feeling nostalgic?
SHOP THE TREND
SUNGLASSES, MARC JACOBS, $156. SHOP NOW
G-FRAME WATCH, GUCCI, $1255. SHOP NOW
ZIGZAG SHOULDER BAG, SALVATORE FERRAGAMO, $2090. SHOP NOW
XULA STRAIGHT ART SWEATER, G-STAR RAW, $100. SHOP NOW
QUILTED LEATHER CAP, MOSCHINO AT STYLEBOP, $672. SHOP NOW
AVIATOR GLASSES, SAINT LAURENT, $305. SHOP NOW
ZOOM BLAZER LOW SNEAKER, NIKE, $120. SHOP NOW
THIS ARTICLE FIRST APPEARED IN THE GRAZIA SS17 PRINT EDITION.
TO SUBSCRIBE TO GRAZIA MAGAZINE, CLICK HERE.