Victoria’s Secret 2018
Burberry is the latest brand to join the growing number of labels taking inspiration from their archives.
Since Riccardo Tisci began his role as creative director of the British brand in early 2018, he’s introduced a number of headline-making changes (remember that polarising new logo?). Now, it seems redesigning the iconic Burberry trench is his latest shake-up.
Offering a fresh take on the heritage piece, the coat’s adaptations are largely reminiscent of the original style. The collection named Made in Castleford, as an ode to the wares initial place of production, has seen a slimmer, and more relaxed fit introduced. In addition, the trench is also now available in five new colours – albeit, all neutrals in true Tisci style.
The photo campaign created around this Trench 2.0 follows a similar creative direction to Tisci’s ‘B Classic‘ Burberry edit, which was based on the concept of androgynous models featured with genderless styling. The non-binary nature could be considered a subtle tribute to Tisci’s predecessor Christopher Bailey, who concluded his tenure at Burberry by celebrating the LGBTQ+ community in an inspiring Autumn/Winter 2018 runway show and video.
Like the previous line, the eerie yet intimate imagery for the Made in Castleford campaign was captured by fashion photographer Brett Loyd, but it is yet to be clear if this creative direction is to be a trademark of Riccardo Tisci’s Burberry era. Scroll down to see images from this new collection.
Images: Instagram @burberry