The blonder, the better. But, like all whites – handle with care. Set to Delicate and pre-treat with balms and oils, soak with colour bonding technology, and wash with cosmetic shampoos that are violet based.
For brilliant whites and a sharper colour – treatment is key. “Olaplex treatments are the holy grail of keeping my blonde clientele with hair that always looks a million bucks,” says Anthony Nader. And turn the dial to Cold Wash, “the warmer the temperature, the faster your beautiful, mega-watt blonde will fade to brassy gold.”
Hair trends change quicker than a Quick Spin, so dive into the bleachers now.
Photography: Sevak Babakhani