A ruby case in one of winter fashion’s hottest hues. A glossy back akin to patent leather but will last infinitely longer. This is one practical possession that’s far too pretty to cover with even a Chiara Ferragni case.

Ground-breaking tech aside, the new (PRODUCT)RED iPhone 8 is everything a fashion week regular could want in her phone: the most durable glass ever in a smartphone to avoid handbag mishaps, a high-tech camera ideal for spontaneous street style snaps and runway videos and (GRAZIA’s favourite) Apple’s new portrait mode with portrait lighting if selfies are your thing. (Side note: Team GRAZIA captured all of its Mercedes-Benz Fashion Week Australia runway social media content on either iPhone 8 or X.)

On a more serious note, Apple is the biggest corporate donor to date of PRODUCT(RED), which raises funds to help eliminate HIV/AIDS in eight African countries. “The more than US$160million Apple has donated in the past 11 years today equates to more than 800 million days of life-saving ARV medication that prevents the transmission of HIV from mothers to babies,” says (RED) CEO Deborah Dugan.

“We’re honoured that Apple has dedicated its resources to our purpose and can’t wait to see customers bring our mission to life through the purchase of iPhone8 or iPhone 8 Plus PRODUCT(RED) Special Edition.”

Pretty, selfless and pragmatic with a sweet portrait mode. Who wouldn’t want to face the fierce street style paparazzi holding that?

Apple, Special Edition iPhone 8 Plus (PRODUCT)RED, starting $1229. SHOP NOW

thoughts?