Who is this new Miu Miu girl? Youthful, erudite, perky; she smells like flowers that have collected dew in the morning.

This new Miu Miu muse skips to her own beat; one that is fresh and alive, joyous and irreverent. She’s lent her modern voice to an old classic; lily of the valley, this time telling the tale with new light. Enveloping the old world floral with cassis buds and musk; this soft floral fragrance is as its French name suggests; dewy and alive, with Rosée translating to ‘dew’. Freshness encapsulated in a feminine flacon; bottled in pink for its millennial audience.

As Miu Miu opens another chapter in their olfactory narrative, their muse is, as always, a symbol of escapism, excess and ecstasy.

At the end of the day, she just wants to have fun, like all girls. Smelling beautiful, of course.

Miu Miu L’Eau Rosée EDT 75ml, $170. SHOP NOW

thoughts?