From acid-bright, Leelo-inspired bobs to Gigi Hadid’s butterfly-strewn veil and bubble-hemmed wedding dress, more is more is more when it comes to Jeremy Scott. An outlandish visionary armed with a candy-coloured imagination and a desire to live up to the term ‘enfant terrible’ by its very definition, Scott has paid tribute to Barbie, My Little Pony, The Simpson’s and Mickey Mouse. Even the other Scott – Travis Scott’s – SpongeBob SquarePants famous meme couldn’t shock the internet quite like the designer’s black and yellow bomber a la Moschino’s Fall 14 collection.
In fact, critics named this particular show the Stoners’ Collection predicting Scott must have been high on hallucinogenics when he dreamt up such a range while simultaneously fixing a snack – chocolate bars and McDonalds also made the runway. While he is known for his quite literal (and satirical) take on pop culture and commercialism, it’s got him into trouble on more than one occasion. As he shows his Fall 19 collection in New York City tonight, here’s three of Scott’s most controversial moments.
In 2012, the rebel designer collaborated on the design of a sneaker for Adidas. He added plastic shackles to pair of orange and purple sneakers, many horrified at its allusion to slavery. The backlash was so bad that Adidas had to cancel the line. Scott did his best to defend his vision.
Upon his new appointment to Creative Director of Moschino in 2014, Scott runway debut in Milan saw his take inspiration from McDonalds. By making comparisons to the fast food chain, he was nodding to fast fashion, a notion lost of the minimally-paid McDonald’s employee. “For the highly paid fashion world to thin its ‘trendy’ to wear clothes inspired by the uniforms we put on every day to feed our kids… it just made me sad,” one New York McDonalds employee said.
A year after the shackle sneaker controversy, Adidas decided to give the designer another go and Scott collaborated on the retail giant on his SS 13 collection. The line saw cartoon-like renderings of Pacific Northwest Native American carvings and, as if history was repeating itself, the internet criticised the collection so much for devaluing the original artwork’s symbology that Adidas had no choice but to make the pieces unavailable to the American market.