Make Up Forever 2
Make Up Forever

There’s some people who try to be cool, and then there are those that just are. Kehlani is definitely the latter – with the R&B songstress giving Riri a run for her money when it comes to bada**ery. Heavily tattooed with an assortment of wigs to rival that of Kylie Jenner’s, it’s not just her raw musical talent that has this one pegged as one to watch. And unsurprisingly, brands are taking notice.

This week, Make Up For Ever announced it is teaming up with Kehlani as its latest collaborator, with the ambassador role seeing the R&B star wearing the brand exclusively for all her shoots and shows throughout the year. Considering she’s currently doing a 60-date world tour for her latest album SweetSexySavage, that’s a whole lot of brand awareness for Make Up For Ever.

First campaign off the rank, Kehlani is promoting the brand’s new colour offerings – the Aqua XL Color Paints cream eyeshadows and the Aqua XL Ink Liners (that both boast impressive staying power and easy application). Hitting shelves in May, the liner is available in 15 colours while the paint in 20.

The launch comes alongside a digital concept by Luminous for Verticality World that sees a series of super cool short films produced around the new Make Up For Ever Aqua XL collab. The campaign also has a short film clip that runs alongside Kehlani’s song Undercover. 

Discussing the collab in an interview with Teen Vogue, Kehlani reveals: “I have been using these liquid liners all the time lately. I never, ever expected to be looked at by a makeup brand, especially one like Make Up For Ever. I kind of do the tomboy thing. I have tattoos!” Honey, we don’t think they care.