Kendall Jenner has discussed the shame she felt in the wake of the Pepsi commercial scandal on Keeping Up With The Kardashians. 

On Monday’s episode Kendall takes an apologetic tone as she speaks to the camera through tears about the ad, which was pulled almost immediately after being labelled racist and tone deaf. 

[In case you missed it, the commercial showed Kendall arriving at a protest march and removing all hostility between civilians and police by merely handing an officer a can of Pepsi. It was widely criticised, and Pepsi issued an apology). 

“I would never purposely hurt someone ever,” Jenner says wiping away tears.  

“I would, obviously, if I knew this was gonna be the outcome I would have never done something like this. But you don’t know when you’re in the moment, and like, it was the most…like it was…like it was so…like I just felt so f***ing stupid.  

“The fact that I would offend other people or hurt other people was definitely not my intent and that’s what got me the most, is that I would ever make anyone else upset.” 

The KUWTK episode also shows Kendall talking to Kim Kardashian apparently in the very recent aftermath of the scandal. 

“I just feel really, really bad,” Kendall tells Kim. “I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way and I genuinely feel like s***. 

“I have no idea how I’m gonna bounce back from it.” 

“This is the first time you’ve had a scandal,” Kim, no stranger to controversy, tells Kendall. “This is your first real experience with something like this.” 

“Yeah, but it’s a very bad one,” Kendall replies.  

After pulling the ad Pepsi apologised, saying they were “trying to project a global message of unity, peace and understanding” but “clearly we missed the mark.” 

Kendall didn’t publicly comment on the situation at the time, however an insider told E! News she was “devastated” about what had happened. 

“Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face.” 

The Pepsi ad widely criticised for making light of protest movements and the Black Lives Matter movement in America in particular, where tensions often run high between protesters and the police presence, and misrepresenting the experience of protesters who face serious dangers when they take to the street. 

“No one is finding joy from Pepsi at a protest,” Elle Hearns, the executive director of the Marsha P. Johnson Institute and formerly an organiser for Black Lives Matter told the New York Times 

“That’s just not the reality of our lives. That’s not what it looks like to take bold action.” 

Even Martin Luther King Jr’s daughter Bernice King tweeted her disgust, writing “If only Daddy would have known about the power of #Pepsi”. 

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologise,” the company said in a statement after pulling the ad. 

“We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. 

“We also apologise for putting Kendall Jenner in this position.”