NEW YORK, NY – SEPTEMBER 08: Kendall Jenner is seen in SoHo on September 8, 2018 in New York City. (Photo by Gotham/GC Images)

 

Kendall Jenner caused an uproar this month when, after teasing a “raw” and “personal” story, the model shared a sponsored video she made for Proactiv.

There was backlash to the post for a few reasons. Many people felt cheated or tricked that they’d become emotionally invested, waited for the announcement … and it was an advertisement. She preyed on their empathy to sell them a product.

Others felt that given the current global climate –with millions of people languishing in refugee camps, and racism, sexism, corruption and injustice rife – the revelation the world’s highest paid model had acne as a teenager didn’t warrant an announcement as a “raw” story. Or, as Kris Jenner called it, “brave and vulnerable.”

It’s no wonder many thought Kendall was about to share a #MeToo story.

Now, Jenner has doubled down. In a follow-up sponsored post on Instagram responding to the backlash, she captioned a photo of herself acne-free:

“While there are much bigger problems happening in the world, suffering from acne for me was debilitating. It’s something that I’ve dealt with since I was a young teen and has caused me to feel anxious, helpless and insecure.”

 

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While there are much bigger problems happening in the world, suffering from acne for me was debilitating. It’s something that I’ve dealt with since I was a young teen and has caused me to feel anxious, helpless and insecure. As humans, I don’t think we share our insecurities enough because we live in a time where being “perfect” is the standard. We curate our life online and pick the pretty moments to post. I’d like to show a younger generation that not everything is perfect. Being insecure about my acne gave me thick skin but I wouldn’t ever wish that feeling upon anyone so after trying countless options, I found something that has been helpful in maintaining clear skin for me. It’s been a long journey but I’m excited for where my skin is now. I didn’t think I’d see the day where I would feel confident posting a makeup free picture. My goal is to open up a dialogue around skin positivity. ❤️

A post shared by Kendall (@kendalljenner) on

On her Instagram stories, she shared a picture of herself as a teen with acne and said she “ran home crying every day because people would stare at my skin”.

Jenner has turned off comments on the post, but it hasn’t stopped people from having their say on Twitter. Many are sceptical of Kendall’s true motivations for sharing her story, whether acne can be “debilitating” and if she really uses Proactiv – as a multi-millionaire and model, she has access to the best treatments and products on earth.

It’s hard not to feel like Kendall is using our interest in her to make money, disguising it as a genuine heartfelt confession. She survived the 2017 Pepsi commercial debacle. Could this be the moment the public turns on her?

thoughts?