As someone who owes most of her career to social media, Kim Kardashian understands the importance of Instagram followers. So when her acquaintance (friend?), French fashion editor Carine Roitfeld hit the one million this week, Kim went to the effort of making a short video to celebrate.
But this wasn’t just a quick clip that Kim shot on her iPhone and uploaded: it’s a fairly high production value video. In it, Kardashian explains that she wanted to make Carine, who has featured Kim on the cover of her magazine CR Fashion Book several times, a cake to celebrate the social media milestone, but she doesn’t have the ingredients. “So I’m gonna make her a celebratory salad”.
The clip then shows Kim throwing spinach leaves and sliced tomato in a bowl and squeezing lemon juice on top, set to the sound of Lil Wayne’s A Milli, before showing her standing in the kitchen as green leaves fall around her. She even lights a candle and places it in the bowl.
It’s outrageous, it’s admittedly kind of funny, and it’s a dead giveaway that Kim is eyeing another CR Fashion Book cover.