Obviously, the mega-millions are now funnelled through the beauty world, not fashion. Well, at least such is the case for Kim, Kourtney and Khloe Kardashian who have announced the closure of all DASH apparel stores. After 12 years, Kim, 37, broke the news to her fans that she and her sisters had decided all storefronts would cease business.

“After nearly 12 years, my sisters and I have decided to close the doors of our DASH stores,” she said on her website. “We opened our first store as a family in 2006 and since then we have made so many lifelong memories. From opening locations in Los Angeles, Miami and New York, to having our Dash Dolls spin-off show, it’s been such a huge part of our lives.”

“We’ve loved running DASH, but in the last few years we’ve all grown so much individually,” she continued. “We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on.”

The mum-of-three thanked her employees – who surely might be a little miffed considering some made reality-television stardom through the franchise. The sister’s attention is now turned to beauty, each pulling in millions through collaborations. Kourtney just launched a new line with younger sister Kylie Jenner, KOURTXKYLIE.

thoughts?