Victoria’s Secret 2018
Turns out Kylie Jenner goes all the way to Bondi for her tan. Well, kind of.
The 21-year-old makeup mogul posted a selfie with with a bottle of local tanning brand, Bondi Sands, in the foreground, captioning the image: “My new favourite at home self tan all the way from Australia”. Rich in a deep, dark tan, Jenner posed near nude (of course) in a skimpy white g-string and off-the-shoulder crop top with a carefully placed bottle of the Bondi Sands Self Tanning Foam beside her.
An organic plug for the brand? Not this time, alongside the strategic placement of said product was the hashtag #ad, which begs the question, how much did the Australian brand fork out for the sponsored post? $1,000,000 (US), according to reports. Only weeks ago, it was revealed Jenner was the highest paid celebrity on Instagram (even beating sister Kim), earning a whopping $1,000,000 per post. A huge price tag for a little publicity no doubt, but everything the youngest Jenner touches seemingly turns to gold. This time, bronze.
Despite its #ad status, the Bondi Sands Self Tanning Foam, Dark is a best-seller and local crowd favourite (and GRAZIA fave). No doubt it has found even higher ground now with Jenner’s praise.