18723514_1390063324410434_701599924462026752_nImage: Lauren Conrad via Instagram

Lauren Conrad has been, frankly, stingy on the bump-updates since announcing in January that she and husband William Tell are expecting their first child.

But now we know why. Ever the savvy businesswoman (since The Hills ended seven years ago the former reality star has built a fashion and interiors empire) LC has shared just the second ever photo of her bump to announce an extension to her lifestyle brand – a swimsuit collection.

The 31-year-old shared a photo of herself to Instagram looking like the epitome of maternity-chic in a pink bandeau bikini and tropical floral cover-up, revealing that the pieces are available to buy at US department store Kohl’s.

The collection includes an impressive variety of swimsuit styles, cover-ups, maxi dresses, beach shorts and more, and the prices are just as likeable – we couldn’t find any items priced over AUD $100.

Lauren revealed in the caption that she’s already been on a baby-moon, so it sounds like we can expect news of a mini LC in the next month or two.

Coincidentally Lauren’s BFF turned frenemy Heidi Montag is also expecting her first child, with she and Spencer Pratt revealing the news in April. Maybe the birth of the next generation will finally help Lauren and Heidi to put that beef behind them.

lauren 2

Image: Giphy

thoughts?