Runway fashion and Formula One might not have much in common on the surface beyond the fact they both live in the same luxury universe (and this stunning news story image from GRAZIA’s SS17 Print Edition), but Lewis Hamilton might just be the perfect overpass between the two.

The genetically-blessed four-time Formula One World Champion, who’s as known for his flashy lifestyle, celebrity dating history and slick street style aesthetic, has just been announced the new global brand ambassador for the entire Tommy Hilfiger Men’s portfolio.


Gigi Hadid and Lewis Hamilton are the global women’s and men’s ambassadors respectively for the brand
Credit: Supplied

He will appear alongside friend and long-time women’s ambassador Gigi Hadid, who’s co-designed four capsule collections under a Tommy x Gigi moniker, in the brand’s Spring 2018 advertising. The campaign, which was shot at the Pocono Raceway in Pennsylvania (also known to fans as the Tricky Triangle) will feature the usual stills photography, video and teaser clips in the lead up to its launch.

“I believe in the power of fashion and innovation to celebrate individuality and break conventions,” said the 33-year-old driver, whose mother and father are of British and Grenadian heritage respectively.


Lewis Hamilton behind the scenes on the Tommy Hilfiger Men’s Spring 2018 campaign shoot
Credit: Supplied

Hamilton’s clearly been on Mr Hilfiger’s radar for some time: the designer’s Spring 2018 collection shown at Milan Fashion Week in February was titled DRIVE for obvious reasons. The black and white checked prints, pit-crew style bomber jackets, speed racer track pants and retro plastic visors – all in the brand’s signature red, white and blue palette – scream speed racer.

SEE EVERY TOMMY HILFIGER 2018 RUNWAY SHOW LOOK HERE
(INCLUDING THE FINAL TOMMY X GIGI CAPSULE COLLECTION)


A look from the Tommy Hilfiger Spring 2018 DRIVER collection presented at Milan Fashion Week
Credit: NOWFASHION

“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” says the designer of his new muse.

“We [Tommy Hilfiger] have a history with Formula One and this partnership builds on our heritage of collaborations within the world of motorsport.”

WATCH THE TOMMY HILFIGER SPRING 2018 RUNWAY SHOW LIVESTREAM HERE


Tommy Hilfiger with four-time Formula One World Champion Lewis Hamilton
Credit: Supplied


Hot Felon Jeremy Meeks on the Tommy Hilfiger Spring 2018 runway
Credit: NOWFASHION

Hamilton will front all men’s apparel offerings, which includes Hilfiger Collection, Tommy Hilfiger Tailored, Tommy Hilfiger Menswear, Underwear and Swimwear. If previous Tommy Hilfiger runway shows are anything to go by, we’re likely to see the champion appear on the runway rather than the FROW.

Hamilton walking alongside the Hot Felon? We’d like to see that.

Lewis Hamilton shooting the Tommy Hilfiger Men’s Spring 2018 campaign
Lewis Hamilton shooting the Tommy Hilfiger Men’s Spring 2018 campaign
Lewis Hamilton shooting the Tommy Hilfiger Men’s Spring 2018 campaign
Lewis Hamilton shooting the Tommy Hilfiger Men’s Spring 2018 campaign
Lewis Hamilton shooting the Tommy Hilfiger Men’s Spring 2018 campaign
Lewis Hamilton shooting the Tommy Hilfiger Men’s Spring 2018 campaign
Lewis Hamilton shooting the Tommy Hilfiger Men’s Spring 2018 campaign

 

 

 

thoughts?