Credit: Jeremy Choh

The logomania trend that’s lightly peppered fashion for the past two seasons has now finally arrived, banquet style. Forget declaring allegiance to just one tribe with a head-to-toe brand emblem; the key to mastering next-level logo love is the layering on of an assortment of insignias, although preferably in the same colour palette to avoid looking like a guerrilla-postered railway bridge. Think cropped logo tee, printed belt, stamped thigh boots and loud bag all from opposing labels and you’re on the right track. Mantra: demure heart on sleeve is so 2017.

SHOP THE logomania LOOK FOR LESS


Tommy Hilfiger, high neck Tommy print swimsuit, $199.
SHOP NOW


Moschino, leather-trimmed quilted shell backpack, now $281 (from $625) at The Outnet.
SHOP NOW


Ivy Park, overhead logo jacket in gold, $100 from Glue Store.
SHOP NOW


McQ Alexander McQueen, printed French cotton-terry sweatshirt, now $177 (from $395) at The Outnet.
SHOP NOW


Calvin Klein icon logo quarter socks, $15.50.
SHOP NOW

SHOP THIS LOOK
Calvin Klein Jeans, Puffer Jacket, POA. SHOP NOW
Versace, vintage 90s print Sweatshirt, $1260 at farfetch. SHOP NOW
Dolce & Gabbana, logo strip track Pants, $1150 at farfetch. SHOP NOW
Fendi, Heeled Boots, $1650. SHOP SIMILAR
Chanel, Earrings, $1060. SHOP IN STORE

PART OF THIS ARTICLE FIRST APPEARED IN THE SEPTEMBER EDITION OF GRAZIA.
SUBSCRIBE HERE TO RECEIVE TWO PRINT EDITIONS PER YEAR FOR $20AUD

CREDITS (MODEL IMAGES)
Creative Direction: Dane Stojanovic
Photography: Jeremy Choh
Styling: Cheryl Tan
Makeup: Mikele Simone
Hair: Richi Grisillo
Model: Barbara Valente (Supreme NYC)
Location: Times Square, New York City

thoughts?