The very first luxury fragrance I ever owned was Marc Jacobs Daisy. It was a Christmas gift from my Dad when I was 14 years old. Obviously, he had caught wind of my wish list, because my Dad – while the sweetest man I’ve ever known – is not particularly adept at gift giving (I’ve got a stash of board games and bath bombs to prove it). At the time, the original Daisy had recently launched, and I was enamoured with everything it represented: the innocence, the prairie dresses in the video campaign, but most importantly the vessel that encapsulated the fragrance. It was a weighty bottle with an oversized bouquet of daisies on the lid. It was fun and beautiful and nostalgic – and to 14-year-old me, it was perfect. Now, the white floral juice smells like Christmas morning: breakfast and a swim at the beach, gifts, family, food, and my darling dad.
Some 12 years later, Marc Jacobs Daisy is still an olfactive soft spot; a tug on my heart strings. And the joyous part is that the Daisy family has done nothing but expand its reach ever since. There’s new scents, new ways of wearing, and new notes that resonate with me now, while still delighting the version of me that tore open a box of Marc Jacobs Daisy that Christmas morning. One such scent is Marc Jacobs Daisy Eau So Sweet: an airy, musky scent that speaks to a feeling of lightness and frivolity. Or what about the impossibly fresh Daisy Dream? And let’s not leave out a darling coffret that contains a mix of them all? Discover old and new favourites from the Marc Jacobs Daisy collection below.
Marc Jacobs Daisy Eau de Toilette
The original and one of my favourites, Daisy is dreamy, light-hearted mix of white florals and sandalwood. It’s innocent, fresh, and always solicits a smile, both from the wearer, and those who walk through its cloud. Not to mention for me, a sentimental signature.
Marc Jacobs Daisy Eau de Toilette 50ml, $90. Shop Now
Marc Jacobs Daisy Eau de Parfum
If you prefer your scent stronger, punchier, and longer lasting, an eau de parfum will do just that. It contains a higher concentration of oils, meaning it’s a headier mix of the same olfactive scent. Just like a t-shirt that still smells faintly of fragrance after being laundered, Daisy EDP will linger sweetly on your wrists and clothing.
Marc Jacobs Daisy Eau de Parfum 50ml, $120. SHOP NOW
Marc Jacobs Daisy Love Eau So Sweet Eau de Toilette
If you take Daisy and add a touch of girlish charm, raspberries, and tickle it candy-coloured pink, you’ll get Daisy Love Eau So Sweet. Airy and syrupy, it’s impossible fresh and flirtatious. Wear it with frills, and a smile.
Marc Jacobs Daisy Love Eau So Sweet Toilette 50ml, $110. Shop Now
Marc Jacobs Daisy Dream Eau de Toilette
I was the proud owner of Daisy Dream too the moment it launched. The 70s style daisy-bottle was one thing, but the fruity juice inside was something else entirely. An oh so fresh concoction of pear, apple blossom, lychee, and grapefruit, this scent is for the free spirits among us; the dreamers. Like a walk through the fruit market or a dip in the ocean, it’s subtle, but perfect.
Marc Jacobs Daisy Dream Eau de Toilette 50ml, $90. SHOP NOW
Marc Jacobs Daisy trio pen spray Eau de Toilette Gift Set
Why have one when you can have three? Not only do these minis work perfectly in your purse or suitcase whilst on vacation, they’re the perfect introduction to decide on what Daisy speaks to you. Love? Sweet? All three? We think yes.
Marc Jacobs Daisy trio pen spray 3x10ml Eau de Toilette Gift Set, $69. SHOP NOW
Marc Jacobs Daisy Love Eau de Toilette 50ml Gift Set
If you’re often draw to warm, dessert-like scents, ask Santa for a box of literal Daisy Love this Christmas. It’s sweet, and laced with heavenly cloudberry, cashmere, and driftwood for a fragrance that constantly solicits compliments.
Marc Jacobs Daisy Love Eau de Toilette 50ml Gift Set, $119. SHOP NOW